So-Lo was born thru a desire to "tag and release fish". Quality equipment was not available. As avid boaters and fishermen we have a feel for the need of practical, dependable products that can be stowed away easily when not in use. All So-Lo products are designed and produced to demanding standards. We have established ourselves as "the yardstick of quality", worldwide.

The MAGIC STICK SYSTEM is a complete line of "Marine Quality" Stainless Steel handles and components that snap together smoothly and positively, function flawlessly, and dissemble In a Snap for quick easy storage. This system was designed to fill a void in the fishing and boating world for "Commercial Quality" products at "Consumer Prices"!