So-Lo is a division of a fourth-generation, family-owned business, with over 100 years of manufacturing and fabricating experience dating back to 1897.  We have been producing world-class, stainless steel boating and fishing equipment in Bridgeport, CT U.S.A. since 1984.

So-Lo was born through a desire to tag and release fish.  Quality equipment was not available.  As avid boaters and fishermen we felt the need for practical, dependable products that can be stowed away easily when not in use.  All So-Lo products are designed and produced to demanding standards for our own demanding needs.  We have established ourselves as "the yardstick of quality," worldwide.

The MAGIC STICK SYSTEM is a complete line of "Marine-Quality" Stainless Steel handles and components that snap together smoothly and positively, function flawlessly, and disassemble "IN A SNAP" for quick & easy storage.  This system was designed to fill a void in the fishing and boating world for "Commercial Quality" products at "Consumer Prices!"

We believe that all of our products are second-to-none for function and durability and think that you will too.  Our products are all reasonably priced and, with a little care, will last a lifetime.  Bring us on board... we'll get your job done!

Thank you for your support!